The Importance of Corporate Values
Many of you who have attended my program on "The Power of a Vision … A Leader's
Journey" know the importance I place on visionary leadership in today's uncertain and constantly-changing
business environment. In fact, the first article on this website discusses the role of the visionary leader,
the power of a Vision Statement, and the 15- minute Vision Meeting as a vehicle to get buy-in and accountability
from employees for that vision.
However, what has come up for me these past six months in working with clients is
the issue of corporate values. With all the news we hear today about corporate scandals, it is imperative that
companies get in touch with their own corporate values. What beliefs and behaviors does your workplace value?
Do those values provide a clear-cut sense of direction for your employees to follow? Your corporate vision will
be a direct reflection of your corporate values. The following is the Values Statement of the Sierra Vista
Regional Medical Center in San Luis, Obispo, CA; the values expressed in the Statement hold true of any
SIERRA VISTA REGIONAL MEDICAL CENTER
We believe each person is a unique expression and therefore inherently valuable.
We focus on the care we provide to patients, treating them with dignity, respect and compassion.
We acknowledge the unique gifts and diversity of our physicians and employees and seek to integrate those
talents in an atmosphere of mutual respect.
We are accountable to the organization, to our patients and to each other.
We believe innovation and change must be welcomed and nurtured in order for our organization to increase
its capacity to learn and progress.
We encourage the development of a questioning mindset … new ways of thinking about everything we do.
We are committed to being flexible and continually responsive to changes in the environment.
We push on the existing boundaries and challenge ourselves to exceed our own expectations and those of others.
We believe truth and honesty guide our thoughts and our actions at all times.
We are individually responsible for what we do and say.
We build relationships based on trust.
We create an environment that promotes the open and honest exchange of ideas.
We ensure quality and cost effectiveness, which are not incompatible, but rather interdependent concepts. We
expect accountability for excellence in performance and for adherence to professional and organizational
We create a work environment that helps people realize their full potential.
We constantly search for productivity and process improvement consistent with our commitment to quality.
We monitor and evaluate our delivery of care, our business operations and our organizational climate to ensure they
meet the needs of those we serve.
LEAD THROUGH PARTNERSHIP
We lead with our partners to build strategic alliances in order to effectively meet our communities' and nation's
We recognize that individual, institutional and societal interests are often in tension; we are
committed to being an advocate for what is right, recognizing that in every case we must discern
how the good of the whole can best be served.
We seek to establish mutually beneficial and accountable partnerships based on shared values.
The above Values Statement is used with permission of the Sierra Vista Regional Medical Center in San Luis, Obispo,
CA and what a terrific Values Statement it is. Yours may not be as in depth, and it doesn't have to be. Sit
down with the above Statement and reflect on each value in the Statement. Which ones resonate with you and
the organization you work for? Get feedback from your staff and co-workers. Write a Values Statement that is
reflective of YOUR organization and its most cherished values. This is the first, critical step in formulating a
vision that your team will embrace and work towards. If you have a Values Statement you would like to share
with me, contact me at firstname.lastname@example.org. I'd love
to hear from you.
Barbara Mintzer Copyright 2003 All Rights Reserved